Addressing a highly attractive gaming market

• More than 400 million gamers around the world
• The game titles supported have sold in more than 170 million units worldwide
• Counter-Strike, Call of Duty and Quake are played by more than 30 million users
• Online usage of the supported EA Sports game titles are more than 5 million game sessions daily, adding up to more than 1825 million online game sessions annually

Target group

• 18 - 36 year old men
• Spend already significant share of income online
• Average consumer play approx. 7 hours per week. 8% are considered to be dedicated gamers that spend 15 hours or more per week on online games